What each lead includes
Project address
Always. It is where the work will happen.
Owner name
On most permits.
Contractor on the job
Almost always, often with their phone number.
Type and value of the work
So you know if the job is worth it.
The City does not publish homeowners' phone numbers or emails. That is why mail and visits are the best ways in.
4 ways to reach the owner
1. Send a postcard or letter
This works best. Address it to the owner at the project address and mention their project: "We noticed you are building a pool…". Few companies do this, so your card stands out.
2. Stop by or leave a flyer
Visit the job site and leave a door hanger. Respect "No Soliciting" signs and your city's rules.
3. Look up the owner on the county site
If the home is a rental or under construction, the owner may live elsewhere. Click "Owner on county site" on your lead to open the official record with their mailing address, free.
4. Talk to the contractor on the job
If you are a subcontractor or supplier, the company that pulled the permit may need you. For example, a pool builder usually needs a fence. Their name and phone come with the lead.
Sample postcard
Hi [Owner name], We noticed you are adding [a new pool] at [address]. Congratulations on the project! At [Your company] we have installed [pool safety fences] in Orlando for [X] years. When the work is done, we would be glad to give you a free quote. Call or text us: [phone] · [website] [Your name]
What not to do
- Do not use automated calls or send text messages without consent: federal and Florida laws (TCPA and FTSA) prohibit it, with fines per message.
- Do not mention private details or pressure the owner. Keep it short and helpful.
- Do not wait weeks: owners pick vendors quickly. Reach each lead the same week.
Tips to close more
- Mark every lead in your account (contacted, quoted, won) to see what works.
- Start with the highest-value leads: sort and filter in your account or in Excel.
- Follow up: a second postcard 2–3 weeks later greatly increases replies.